"With the Home Drinking Trend, Side Dishes Also Become Convenience Foods" Shinsegae Food's 'Olban Old-Fashioned Whole Chicken' Surpasses 800,000 Units Sold
[Asia Economy Reporter Eunmo Koo] Shinsegae Food announced on the 9th that its snack meal kit "Olban Old-Fashioned Whole Chicken," launched in November 2020, has sold more than 50,000 units per month on average, surpassing a cumulative sales volume of 800,000 units as of last month. Additionally, targeting the "Home Drinking" crowd, the two types of "Qingdao-en Fried Dumplings," launched in collaboration with Qingdao in December last year, saw January sales increase by 83% compared to the previous month, with 50,000 packs sold within two months of release.
The company attributes the sales success of Olban Old-Fashioned Whole Chicken to its easy preparation using only an air fryer and the fact that customers can enjoy two whole chickens for around 10,000 KRW. Furthermore, the Olban Qingdao-en Fried Dumplings, launched to match the home drinking trend that pursues food pairing, are also receiving positive responses by providing a unique gourmet experience to home drinkers.
Shinsegae Food will hold a live broadcast on SSG.com’s SSG Live at 11 a.m. on the 11th, featuring three types of Olban Old-Fashioned Whole Chicken and two types of Olban Qingdao-en Fried Dumplings at special discounted prices. Customers who leave purchase verification during the live broadcast will be entered into a draw where 20 people will receive one Starbucks Americano coupon each. Among the purchasers, the top five buyers will be selected to receive the "Olban Air Fryer," a customized kitchen appliance that optimally recreates the taste of Olban’s air fryer-exclusive meal kits, as a prize.
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A Shinsegae Food official stated, “As more people enjoy online video services (OTT) or watch sports broadcasts at home, the home drinking trend is expected to continue expanding, leading to steady growth in snack meal kit sales. We plan to expand our snack meal kit lineup by introducing differentiated products that can be paired with various types of alcoholic beverages for home drinkers.”
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