LG Energy Solution Subscription Boom... KB Securities Surpasses Kiwoom Securities in MTS Ranking
[Asia Economy Reporter Lee Seon-ae] Last month, there was a change in the ranking of MTS (Mobile Trading System) users. KB Securities surpassed Kiwoom Securities, which had been in first place, thanks to the successful subscription of LG Energy Solution.
According to Mobile Index by big data platform company IGAWorks on the 6th, the MAU (Monthly Active Users) of KB Securities' MTS 'M-able (M-able)' last month was 4,047,259.
This surpassed Kiwoom Securities' Hero Moon S (3,029,250), which was previously the top MTS, as well as Mirae Asset Securities (2,560,932), Samsung Securities mPoP (2,495,281), and Korea Investment & Securities (2,394,483).
As recently as December last year, the number of KB Securities MTS users was 2,101,517, which was less than the MTS users of Kiwoom Securities and Mirae Asset Securities.
However, in January, triggered by the record-breaking IPO subscription of LG Energy Solution, the number of KB Securities MTS users, which was the lead underwriter for the listing, doubled, reversing the rankings.
KB Securities revealed that 2.13 million individual customers participated in the LG Energy Solution subscription through KB Securities, accounting for 48% of the total subscription participants. Among them, 1.01 million were new customers.
A KB Securities official said, "Due to the LG Energy Solution IPO subscription craze, the number of users increased to about twice that of the previous month," adding, "Through KB Securities' unique non-face-to-face customer management service, we will provide a new experience to customers who used KB Securities for the first time through this LG Energy Solution and continue to maintain transactions with KB Securities."
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During the same period, the MAU of Shinhan Financial Investment MTS, which was the joint lead underwriter for the listing, also rose from 1,121,907 to 1,913,340, and the MAU of Daishin Securities MTS increased from 417,282 to 904,544.
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