"Catch the Olympic Viewing Crowd"...Large Marts Hold Food Discount Events

On the 5th, models are showcasing various foods at Homeplus Gangseo Branch in Deungchon-dong, Seoul.

[Asia Economy Reporter Lim Chun-han] Large supermarkets have launched various food discount events targeting 'home viewers' who enjoy the Beijing Winter Olympics from home.

According to the industry on the 5th, Emart will sell fruits and ready-to-eat meals at discounted prices until the 9th. About 10 types of strawberries are offered at a 20% discount when paying with event cards, and fried foods and jokbal that can be easily enjoyed are discounted at the instant cooking corner. In addition, until the 16th, Samsung QLED TVs and LG OLED TVs will be offered at the lowest prices of the year. When purchasing major Samsung QLED products, a soundbar is given as a gift, and customers who purchase LG OLED products receive a 3-month free coupon for Apple TV+. According to Emart, TV sales increased by 9.2% during the two weeks from the opening day of the Tokyo Olympics last year. In particular, as demand for large screens increased, sales of large TVs over 75 inches doubled.

Homeplus is holding a ‘Home Viewing Must-Haves Collection’ until the 16th and is discounting ‘chimaek’ (chicken and beer). When purchasing 6 cans of Cass, ‘The Green Chicken,’ fried in-store with domestic chicken, is offered at a 10% discount. More than 80 types of various world beers are sold at 10,400 KRW for 4 cans and 28,500 KRW for 12 cans. Homeplus’s premium private brand (PB) ‘Homeplus Signature’ ready meals are also discounted. Three types of Homeplus Signature beef jerky can be purchased at a 20% discount when paying with event cards. Three types of Homeplus Signature frozen pizzas are offered at a 30% discount when purchasing two or more.

A Homeplus official said, “We gathered various convenient foods and beers that are good to enjoy while watching winter sports broadcasts,” adding, “Although customers cannot visit the stadiums directly due to COVID-19, we have introduced a variety of food options so that families can actively enjoy non-face-to-face viewing at home.”

This content was produced with the assistance of AI translation services.