From Treatment to Prevention... Active Health Management Among the 2030 Generation
[Asia Economy Reporter Moon Hyewon] Since the COVID-19 pandemic, the importance of health has been emphasized, and in the distribution industry, health management, which was mainly a concern for middle-aged and older adults, is now spreading to the 2030 generation. As the concept of management expands, categories are diversifying beyond health to include aging, skin, and diet. In particular, health functional food kits composed of appropriate products according to individual preferences and conditions are gaining attention.
According to the industry on the 6th, Inner Beauty brand Slow Glow's ‘Ritual Kit’ is based on a bespoke concept, offering appropriate health functional foods tailored to lifestyle and condition, proposing personalized management. It provides a total of six portfolio combinations, with two types each in three segmented portfolios of daily life, exercise, and rest, allowing necessary care according to various life cycles in daily life.
Among the 2030 generation, the number of young patients with hair loss is increasing every year, and the movement to start hair care early is also on the rise. In addition to oral medicines, demand for functional shampoos that can be easily used at home is also increasing.
Dr. Groot’s ‘Microbiome Scalp Tonic’ is a scalp tonic containing functional ingredients such as niacinamide, hinokitiol, and sesinthink that help alleviate hair loss symptoms. It contains seven types of prebiotics and paraprobiotics, nourishes hair roots, and improves scalp blood circulation, aiding in healthy scalp massage.
Modern people often experience eye fatigue caused by prolonged exposure to electromagnetic waves from frequent use of electronic devices, wearing contact lenses, and fine dust. Various eye care products, which were previously mainly considered to prevent presbyopia or vision deterioration, are now expanding their consumer age range from middle-aged and older adults to the 2030 generation.
Chong Kun Dang’s ‘Eye Clear Lutein Astaxanthin’ is a health functional food that provides double care for eye fatigue and eye aging with one capsule a day. Extracted at low temperature through a supercritical process, it contains high-purity, safe astaxanthin with a low risk of oxidation, which helps improve eye fatigue, and lutein helps maintain macular pigment density, contributing to eye health.
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Dong-A Pharmaceutical’s ‘Eyebon’ is an eye wash solution that removes foreign substances in the eyes caused by dust, sweat, contact lens wear, and cosmetics use. When feeling foreign body sensation or eye fatigue, washing the eyes by blinking with the cleansing solution in the included cleansing cup 3 to 6 times a day provides a refreshing feeling and relieves fatigue.
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