Amorepacific Launches New Beauty Brand 'CustomMe'
[Asia Economy Reporter Moon Hyewon] Amorepacific is set to launch a new beauty brand, ‘Custom.me’, as early as this month.
According to industry sources on the 4th, Amorepacific will launch the new cosmetics brand Custom.me as early as this month. Custom.me is a brand that proposes the correct skin customization through personalized products and services. It analyzes individual skin concerns or types such as pigmentation and troubles, and incorporates customized ingredients into cosmetics accordingly.
Amorepacific plans to operate a one-on-one dedicated manager service to provide personalized services. Customers can have their skin concerns diagnosed through a dedicated manager.
The current market size of customized cosmetics is estimated at 5 billion KRW. The industry expects this market to grow steadily as the cosmetics market becomes more advanced and the demand for personalized products increases.
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Earlier, Amorepacific Chairman Seo Kyung-bae stated at the online New Year ceremony earlier this year, “Let us expand our business beyond the traditional beauty domain to ‘Life Beauty’, encompassing everyday life, and pursue optimal beauty tailored to each individual through digital technology.”
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