Simmons Bed Launches New 'Bello Edition' Steady Seller Frame

Simmons has launched a new product in its steady-selling frame series, the 'Velo Edition'.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand, is introducing a new product of the 'Bello' bed frame, famous as the nation's go-to wedding bed frame, called the 'Bello Edition.'

Bello is a steady seller product that has consistently received positive responses from engaged couples, having released successive models including Bello 1 in 2015, Bello 2 in the same year, and Bello Limited and Bello Edition in 2018.

In particular, the Bello frame is considered one pillar of the recently popular 'Simmons Look' in the wedding market and is regarded as a textbook example of bedroom styling. The Simmons Look refers to styling the bedroom entirely with Simmons products, including not only the mattress but also the frame, furniture, and bedding.

The new frame, Bello Edition, features a modern reinterpretation of the classic design of the existing Bello Edition. Two new colors have been added, expanding the lineup to three colors: beige, gray, and black. Additionally, the elegant silhouette of the headboard emphasizes linear beauty, while the design of both sides of the headboard and the footboard highlights sculptural aesthetics.

Jeon Yoon-jung, Sleep Master at the Simmons Terrace store in Icheon, Gyeonggi Province, explained, "Along with Beautyrest Gelmon and William, which are known as the epitome of wedding beds, the Bello frame is one of the most preferred frames by engaged couples decorating their newlywed bedrooms," adding, "Regardless of the season, it is always the frame that engaged couples seek out first."

This content was produced with the assistance of AI translation services.