GS Retail, Kia Daechek, and Sarangui Yeolmae Launch ESG Campaign... "Providing Daily Necessities to 450 Households"
GS Retail has provided essential goods sharing kits once a month from November last year to January this year to 250 single-parent and grandparent-headed households.
View original image[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 26th that it has carried out an ESG (Environmental, Social, and Governance) campaign in collaboration with Hope Friends Kia Daechaek and the Community Chest of Korea, also known as the Fruit of Love Social Welfare Community Chest.
From November last year to January this year, GS Retail conducted the "Happy GS Shop Day" project, providing essential goods sharing kits once a month to 250 single-parent and grandparent-headed households. The target households were 250 single-parent and grandparent-headed families in Seoul, Chuncheon City in Gangwon Province, and Jindo County in Jeollanam-do, who have been facing difficulties due to the prolonged COVID-19 pandemic. This represents an increase of 50 households compared to the first year of the project in 2020. Beneficiary families were selected through recommendations from local governments and the international relief and development NGO Hope Friends Kia Daechaek.
A guardian raising siblings alone in Gangwon Province said, "After COVID-19, I was very worried about providing food for the children who spent more time at home, but it was good to receive various food items every month. The kits also included seasonal essentials such as masks, heating pads, and gloves, which became a great support for all families."
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A GS Retail official stated, "Since last November, we planned the sharing kit support project to gift the excitement of three months like birthdays every month, providing essential goods and food products worth a total of 400,000 KRW per household. We will continue to actively carry out ESG activities that can offer greater sharing to neighbors in need."
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