Shinsegae Department Store Reports 30% Increase in Sales of Herbal Health Supplement Sets for Lunar New Year

Shinsegae Horangi Healthwon Gyeongokjin

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Department Store's herbal medicine products have increased by 30% compared to last Lunar New Year. This rise in demand appears to be due to heightened interest in health and immunity amid cold waves and COVID-19.

Reflecting this trend, Shinsegae expanded the number of health product set items by 26% compared to the previous year. They offer a variety of products ranging from stick-type ginseng to fresh balloon flower root (doraji).

The premium herbal medicine "The Gyeongok Black Edition" is effective for people who experience frequent muscle tension and relaxation during winter, leading to significant physical fatigue. It is richly brewed for 120 hours using high-quality domestic wild mountain ginseng and wild ginseng from the Altai region in Russia. The price is 452,000 KRW.

They also introduce "Gyeongokchae Ssanghwa," which helps improve physical strength. It comes in 30 small packets for easy portability and boasts a smooth and deep flavor extracted over a long time at low temperature and pressure without sweeteners such as ginger or jujube. The price is 87,000 KRW.

A stick-type Gyeongokjin gift set containing carefully selected ginseng, fresh rehmannia root, Poria cocos, honey, and other ingredients from cultivation sites managed by "Horangi Geongangwon" is also available. The price is 72,000 KRW.

For the first time in the industry, fresh balloon flower root (doraji) is introduced. Cultivated in Hongcheon, Gangwon Province, only excellent products are carefully selected from the cultivation stage. Representative products include the "Ganggaesangin Fresh Ginseng and Doraji Set" consisting of 350g fresh ginseng and 500g balloon flower root priced at 70,000 KRW, and the "Ganggaesangin Doraji Set (1kg)" priced at 45,000 KRW.

Choi Wonjun, head of food at Shinsegae Department Store, said, "Customers seeking various health foods, including popular holiday gifts like red ginseng, herbal medicines, and fresh balloon flower root, are increasing. We will continue to strive to introduce differentiated brands tailored to diverse lifestyles."

This content was produced with the assistance of AI translation services.