"From Purchase to Authenticity Verification and Repairs" ... Lotte ON Strengthens Luxury After-Sales Service

Startup Luxury&All Joins... Launch of Luxury Repair Service
Sales Up 33% After Implementation of Counterfeit Product Prevention Program

[Asia Economy Reporter Jo In-kyung] Lotte ON announced on the 20th that it will provide luxury after-sales services through the platform startup 'Luxury&All,' which connects luxury repair specialists with customers.

Luxury&All has repair personnel capable of handling most luxury repairs, including leather goods, bags, as well as glasses and sunglasses. Recognizing the growth potential of the luxury repair market due to the expanding demand for luxury goods, it has also received investment from Lotte Ventures.

Customers who want luxury repairs can access the Luxury&All site through Lotte ON, upload repair requests and photos, and luxury repair specialists who review the requests participate in bidding. Customers then select one repair specialist based on price and ratings and entrust the repair. The repair process and results can also be checked on the Luxury&All site.

To commemorate the introduction of luxury after-sales services, Lotte ON has prepared exclusive benefits for customers using Luxury&All based on payment amounts. For payments under 300,000 KRW, 10% of the payment amount is accumulated as points; customers paying between 300,000 and 600,000 KRW receive a 30,000 KRW discount and external cleaning and leather nourishment services worth 50,000 KRW. For payments over 1,000,000 KRW, a 150,000 KRW discount and a premium leather care service coupon worth 200,000 KRW are provided.

Earlier, to enhance the reliability of parallel-imported luxury goods, Lotte ON introduced the luxury authentication program 'TrustON' in August last year. This was to prevent counterfeit product damage and provide compensation in case of counterfeit issues. TrustON involves three parties: Lotte ON, sellers, and external organizations, aiming to quickly resolve suspected counterfeit damage reports. If a purchased product is judged counterfeit, compensation of up to twice the payment amount is provided.

Since the introduction of the TrustON program, luxury sales by sellers participating in Lotte ON increased by 33.4% compared to the previous year. In particular, sales of women's wallets under 1,000,000 KRW grew by 67.6%, and sales of luxury accessories such as mufflers priced between 300,000 and 400,000 KRW increased by 51.5%, driving overall sales.

Kim Jang-kyu, head of the product division at Lotte ON, said, "As luxury purchases increase online, demand for counterfeit verification and repairs is rising. Since the luxury market is expected to continue expanding, we will consistently strive to enhance product reliability, which is the most important factor online."

This content was produced with the assistance of AI translation services.