11st, New Year's 'Hip Hop Concert' Live Broadcast

[Asia Economy Reporter Yuri Kim] 11st announced on the 31st that it will hold a New Year's 'Online Hip-Hop Concert.'

The year-end and New Year special live broadcast will take place for 90 minutes starting at 11 PM on the 31st, featuring rappers 'Paloalto' and 'Huckleberry P.' They will perform a live set of about 20 minutes focusing on songs such as 'Geobukseon,' 'Amadu,' and 'Good day.' In addition, there will be a 'New Year's Countdown Event,' a 'New Year's Wish Making' event participating via real-time comments, a rap-expressed 'Speed Quiz,' and a 'Balance Game.'

There will also be a phone call event with viewers. During the broadcast, if viewers follow the official Instagram account of 'Live11' and send a direct message (DM) with a screenshot of the live broadcast, they will have a chance to talk live with the two rappers through a lottery.

For this broadcast, 11st has prepared representative electronic products by category such as the 'Apple MacBook Air,' 'iPhone 13 (128GB),' 'Galaxy Z Flip3 (256GB),' and 'LG Dios Mini Wine Cellar,' as well as prizes worth about 10 million KRW including 'SK Pay Points.'

Nam Eunhee, head of Commerce Innovation at 11st, said, "As social distancing measures have been strengthened, we prepared this unique live broadcast with rappers so that customers can enjoy a joyful New Year's Eve atmosphere with 11st," adding, "We will present live broadcasts with diverse compositions and standout concepts next year as well."

This content was produced with the assistance of AI translation services.