Kyungdong Navien Conveys the Importance of Ideal Sleep Temperature with the 'Sukmyeon Song Dance Challenge'

Introduction image of the Deep Sleep Song Dance Challenge.
Photo by Kyungdong Navien

[Asia Economy Reporter Kim Jonghwa] Kyungdong Navien, which has been providing customers with a comfortable sleep environment by offering the perfect sleep temperature tailored to each individual, is holding the Sleep Song Dance Challenge revealed on the web entertainment show "Kingsleman" until the 23rd of next month to promote the importance of sleep temperature in a more enjoyable and fun way.

The Sleep Song released on the web entertainment show Kingsleman features an easy and addictive melody composed with the participation of popular creator Gwana. In particular, Choi Yena, who is gaining great popularity as a new employee character full of cute and quirky charm, personally created fun and easy-to-follow choreography. The Sleep Song music video released by Studio Hook is gaining popularity with 380,000 views.

Especially, many dance influencers are participating in this Sleep Song Dance Challenge. Popular dancers with many followers, each with their own unique dance style, have announced their participation in the challenge to easily and enjoyably promote the importance of sleep temperature.

To participate in the Sleep Song Dance Challenge, check the "Sleep Song Dance Challenge" guide video uploaded on Kyungdong Navien's official Instagram account, film a choreography video matching the reels, and upload the video on your own Instagram with the required hashtags #KyungdongNavien #SleepSongDanceChallenge #DankkumStore #Kingsleman to complete participation.

In particular, this Sleep Song Dance Challenge offers various prizes so that everyone can enjoy participating regardless of their dance skills. The top 5 selected participants will receive gifts that the MZ generation will be enthusiastic about, such as Nike Jordan 1 - Travis Scott sneakers, Supreme - Tiffany & Co. heart tag pendants, and Supreme - Tiffany & Co. logo white T-shirts.

Also, in 2022, with the hope that everyone dreams sweetly and sleeps well, a total of 22 Navien hot water mats and Navien DC heating mats were prepared. These products will be awarded to those who passionately and enjoyably participate in the Sleep Song Dance Challenge. Additionally, all participants in the Sleep Song Dance Challenge will receive a Starbucks dessert set as a gift.

This Sleep Song Dance Challenge is part of the brand campaign "Dankkum Store," which Kyungdong Navien is conducting to establish a connection between sleep and temperature and to inform that a "sleep temperature" is necessary for healthy sleep.

Kim Si-hwan, Head of Marketing at Kyungdong Navien, said, "Kyungdong Navien has been striving to find the optimal sleep temperature suitable for each individual's different constitution for healthy sleep," adding, "Through a new platform called Navien House 'Dankkum Store,' we are conducting marketing activities to build long-term relationships with customers, and we will continue to make efforts to get closer to customers' lives."

This content was produced with the assistance of AI translation services.