Lotte Duty Free Wins Two Awards at 'Web Award Korea 2021'

Lotte Duty Free's official website won the Grand Prize in the Mobile Web category and the Grand Prize in the Large Enterprise Comprehensive category in the PC Web division at the Web Award Korea 2021, hosted by the Korea Internet Professionals Association. (From left) An Jae-ok, Head of Branding Team at Lotte Duty Free, and Yoo In-ho, Chairman of the i-Awards Committee, are taking a commemorative photo after the award ceremony.

[Asia Economy Reporter Yuri Kim] Lotte Duty Free announced on the 30th that its official website won the Grand Prize in the Mobile Web category and the Grand Prize in the Large Enterprise Comprehensive category in the PC Web section at the 'Web Award Korea 2021' hosted by the Korea Internet Professionals Association (KIPFA).

Celebrating its 18th year, Web Award Korea is a web evaluation and awards ceremony where over 4,000 internet experts in Korea select and honor innovative and excellent websites. At the awards ceremony held the previous day, Lotte Duty Free's official website received the highest evaluation among 437 candidate sites in the Mobile Web category, winning the 'Grand Prize,' and also won the 'Grand Prize in the Large Enterprise Comprehensive category' in the PC Web section, achieving a double crown.

In this expert evaluation, Lotte Duty Free's official website received high scores for its screen composition tailored to the 'travel' concept, allowing visitors to feel as if they are on a trip, its differentiated layout that well reflects the site's identity, and its structure that enables users to quickly find the information they want.

In September, Lotte Duty Free revamped its official website to externally share its sustainable management activities and strengthen customer communication. To focus on the promotional (PR) function, the site uses images more than text to enhance information accessibility and readability. It supports a total of six languages, including English, Chinese, and Vietnamese. Lotte Duty Free established an ESG (Environment, Social, Governance) page on the website to publicly share its ESG activities and the status of implementing action tasks. The site also provides content targeting the global MZ generation (Millennials + Generation Z) by uploading family concerts and music videos featuring various Hallyu stars in an archive format.

Lee Sang-jin, Head of Marketing at Lotte Duty Free, said, "It is meaningful that our efforts to narrow the distance with Lotte Duty Free customers worldwide have been recognized," and added, "We will strive even harder to deliver Lotte Duty Free news in a more engaging way."

This content was produced with the assistance of AI translation services.