“From Now On, Properly, For Myself Lee Jae-myung”…Democratic Party's New Candidate Slogan Announced

[Image source=Yonhap News]

[Asia Economy Reporter Jeon Jinyoung] The Democratic Party of Korea's Election Countermeasures Committee announced the catchphrase and slogan "Forward, Properly" and "For Me, Lee Jae-myung" on the 29th. Until now, the committee had used the slogan "Lee Jae-myung Does It."

On the afternoon of the same day, the committee held a briefing session at the Yeouido party office, explaining, "It contains the candidate's vision to move toward the future, the philosophy of national governance, and the candidate's sincere intention to create a practical government that can provide real benefits to each and every citizen," clarifying the purpose of the new catchphrase and slogan.

The new catchphrase "Forward, Properly" signifies two major paths the Lee Jae-myung administration must take. "Forward" embodies the vision to advance toward the future and the candidate's commitment to proactively resolve policy issues that make citizens' lives difficult, such as the economy, employment, real estate, and taxes.

"Properly" expresses the intention to work in a manner befitting Lee Jae-myung, pledging to correct and change policies that cause public dissatisfaction and earn applause.

The new candidate slogan "For Me, Lee Jae-myung" does not include the word "President," despite being a presidential candidate slogan. The Democratic Party explained, "It is a future-oriented slogan containing new values and expectations centered on the people, rather than a past-oriented slogan focused on the candidate." They added, "Above all, it will give hope that the country will start moving 'for me.'"

This phrase was written by Jeong Cheol, the copywriter who created the 2017 Moon Jae-in presidential campaign slogan "People First" and currently serves as the head of messaging for the election committee. At the briefing, Jeong explained, "'Lee Jae-myung Does It' conveyed the candidate's competence without reservation. The new slogan aims to capture not only competence but also a sense of efficacy, reflecting the voices of each and every citizen rather than just the candidate's voice." He continued, "It also has rich extensibility. I hope the slogan 'For Me' will offer small comfort and hope to young people whose goal has become mere survival."

The Democratic Party expects the slogan to play a role in attracting the 2030 generation and moderate voters, whom the candidate is focusing on. Kim Young-hee, head of the committee's public relations and communication division, who attended the briefing, said, "It is a slogan targeting the 2030 generation and moderates," adding, "The candidate is aware of the target audience of the slogan and accepted it willingly."

This content was produced with the assistance of AI translation services.