LG Display Leading the Trend, Unveils Next-Generation TV Panel 'OLED.EX'

Applied 'EX Technology' Equipped with Deuterium and Personalized Algorithms
Screen 30% Brighter and Reproduces Nature's Colors Precisely

An LG Display model is introducing the next-generation TV panel 'OLED.EX'. (Photo by LG Display)

[Asia Economy Reporter Jeong Hyunjin] #The red tulip petals in the field on the TV screen sparkle in the sunlight. Compared to existing OLED TV panels, the area reflecting sunlight is wider and brighter. The green stem below the tulip bud also shows a larger sunlit area and more natural color expression than previous products. It is a scene where you can almost feel the presence of sunlight on site.

On the 29th, LG Display unveiled its next-generation OLED TV panel, ‘OLED.EX,’ for the first time. The screen is 30% brighter than existing OLED TV panels and reproduces the colors of nature more precisely. Having recently achieved cumulative sales of 20 million OLED TV panels, LG Display plans to further solidify its leadership in the OLED TV panel market next year centered on this new product.

The OLED.EX introduced by LG Display applies ‘EX Technology,’ which consists of deuterium technology and a personalization algorithm, to the core of OLED image quality and the self-emitting organic light-emitting diode. For the first time in TV panels, LG Display succeeded in developing a high-efficiency device that emits brighter light by replacing the hydrogen element, a key component of organic light-emitting diodes, with deuterium, which is twice as heavy as normal hydrogen. Deuterium naturally exists in extremely small amounts, about one in 6,000 hydrogen atoms, and LG Display extracted deuterium from water and applied it to the organic light-emitting diode, increasing brightness while maintaining high efficiency and enabling stable long-term operation compared to existing devices.

Along with deuterium technology, LG Display used a machine learning-based personalization algorithm developed independently to learn individual users’ viewing patterns and precisely control the energy input by predicting the usage of 33 million organic light-emitting diodes (based on 8K resolution), thereby expressing video details and colors. When blue, green, and red colors appear simultaneously on one screen, the algorithm optimizes energy and other parameters considering the use of WRGB devices that represent each color. The bezel was reduced from the previous 6 mm range to 4 mm for the 65-inch model.

On the 29th, at the Media Day held at LG Science Park in Magok, Gangseo-gu, Seoul, Oh Chang-ho, Vice President and Head of Large Business Division at LG Display, is introducing 'OLED.EX'. (Photo by LG Display)

LG Display plans to apply OLED.EX to all series of OLED TV panels produced at its Paju plant in Gyeonggi and Guangzhou plant in China starting from the second quarter of next year. Some OLED TV panels produced in Guangzhou have already applied this technology this year, and it will be fully expanded next year. LG Display explained that it receives deuterium substitution materials from partner companies and that the cost increase of OLED TV panels due to deuterium substitution is unlikely to be significant.

LG Display plans to strengthen its market dominance based on OLED.EX. The sales volume of LG Display’s OLED TV panels started at 200,000 units in the first year of mass production in 2013, surpassed 10 million units in early last year after seven years of mass production, and recently exceeded 20 million units cumulatively. While the overall TV market shrank by 12% compared to last year, OLED products increased by about 70%, indicating promising growth potential for the OLED TV panel market.

Oh Chang-ho, Vice President and Head of LG Display’s Large-sized Business Division, said, “Since the world’s first mass production in 2013, we have aimed to make OLED the mainstream in the premium TV market for nine years, and this has been recognized not only by customers and consumers but also by market research firms.” He added, “We are continuously preparing for the evolution of OLED. We believe our approach will maintain competitiveness for a considerable period, and we are preparing for ongoing evolution.” He further stated, “We will provide customer experiences that only OLED can offer and are preparing new business areas to lead changes in the future era.”

Regarding future investments in large displays, Vice President Oh said, “Nothing has been decided yet. We will disclose specific details once they are finalized soon.” On Samsung Display’s development of QD OLED panels, he expressed, “We welcome competitors entering the OLED camp. After working alone on OLED for over 10 years, we now have partners,” and added, “We expect this to be an opportunity for the OLED market to grow larger and further.”

This content was produced with the assistance of AI translation services.