Noru Paint-Lotte World Unique Collaboration 'Geureolsjajin-gwan' Draws Attention

Photo of the Lotte World Geureolsjajin Hall booth.
[Photo by Noroo Paint]

[Asia Economy Reporter Kim Jong-hwa] Noroo Paint's newly renovated self photo studio 'Geureolsajin-gwan,' in collaboration with Lotte World, is attracting the attention of the MZ generation.

Located on the 4th floor of Lotte World Adventure, Geureolsajin-gwan is a self photo studio featuring over 20 colorful booths and bright lighting, allowing the MZ generation to capture trendy photos that match their sensibilities. Geureolsajin-gwan is equipped with sets and lighting so that anyone can take high-quality photos like celebrity photo shoots.

At Lotte World's Geureolsajin-gwan, Noroo Paint's high-chroma color 'Pantone Paint' is used throughout, designed to help visitors create memorable life photos. Along with vivid colors, furniture, props, and lighting are also prepared so that even general visitors can take artistic photos using their smartphone cameras.

In particular, Noroo Paint's promotional booth, composed of this year's trend colors, conveys the diverse charm of paint and is the most popular space among visitors.

Noroo Paint previously collaborated with Lotte World on the certified photo spots 'The Prettiest School in the World (Sejeolye School)' and the 'Halloween Festival,' which were showcased until November.

Han Kyung-won, head of Noroo Paint's Noroo Seoul Design Studio (NSDS), said, "Through collaboration with Lotte World, we aimed to deliver the special joy and happiness that color brings to the MZ generation," adding, "We will continue to strive to increase communication with the MZ generation through collaborations in various fields."

This content was produced with the assistance of AI translation services.