Seoul City Supports Small Business Sales Channels with 'ON Seoul Market'... Sales Exceed 500 Billion Won for 2nd Year

2636 Companies Enter Permanent Seoul Shop Sections on 7 Domestic Online Platforms
Sales-Linked Commission Reduced for 5183 Seoul-Based Companies through Naver and SME Win-Win Cooperation

[Asia Economy Reporter Lim Cheol-young] Seoul City announced on the 29th that it has exceeded a total sales of 500 billion KRW for two consecutive years through ‘ON Seoul Market,’ an online-centered sales channel for small and medium-sized enterprise (SME) products.

This year, Seoul supported 2,636 companies holding Seoul Award products across seven domestic online platforms (Gmarket, Auction, Tmon, Wemakeprice, Interpark, 11st, Lotte ON), driving sales of 219.9 billion KRW. This was the result of issuing discount coupons and operating seasonal promotional events linked with each platform to promote excellent products from our SMEs to citizens.

For SMEs based in Seoul that have stores on Naver Smart Store, Seoul City is conducting sales-linked commission discounts and sales promotions. As part of the win-win cooperation project between Naver and local SMEs, 5,183 companies benefited by November this year, achieving sales of 292.4 billion KRW.

Instead of TV home shopping, which is difficult for SMEs to access, Seoul City is also supporting sales channel expansion through ‘T-Commerce,’ which operates at relatively low cost and uses pre-recorded broadcasts. By securing prime sales time slots on K Shopping, a data home shopping channel, Seoul is targeting niche markets with a strategy that has achieved up to 170% of the sales target for each product, generating total sales of 3 billion KRW from 63 products.

Additionally, Seoul City supports export sales of excellent products from about 500 SMEs through 12 online platforms in key regional hubs such as China, Japan, Indonesia, and Australia.

Hwang Bo-yeon, Director of Seoul City’s Economic Policy Office, said, “ON Seoul Market will continue to serve as Seoul’s representative brand supporting online sales channels for SMEs, where good products can be found in one place.” He added, “Through ON Seoul Market, companies can expand their sales opportunities to meet domestic and international consumers non-face-to-face with Seoul City’s support, and consumers can trust and purchase quality products recognized by Seoul City.”

This content was produced with the assistance of AI translation services.