Hampyeong-gun Wins 'Best Award' in Jeonnam Province Agricultural Products Distribution and Food Service Evaluation

Accelerating Agricultural Product Marketing Including Market Expansion and Food Strategy Planning

[Hampyeong=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Hampyeong-gun achieved the great feat of winning the Grand Prize in the 2021 Jeollanam-do Agricultural Products Distribution and Food Business Evaluation.

According to the county on the 28th, Jeonnam Province annually evaluates and awards 22 cities and counties based on five areas and 15 items: ▲activation of online and offline distribution of agricultural and specialty products ▲establishment of agricultural food industry infrastructure and quality control ▲rice sales and brand rice promotion ▲strengthening competitiveness of production area distribution ▲nationwide awards and contest selections (extra points).

In this evaluation, Hampyeong-gun received favorable reviews in the online marketing sector, including the reopening of ‘Hampyeong Cheonji Mall,’ an e-commerce marketplace for agricultural and specialty products, and ranking first in sales increase compared to the previous year on Namdo Market (Jeonnam Province agricultural and marine products shopping mall).

The county also focused on expanding the offline market.

At Dolmeori Beach, which attracts many tourists, the ‘Jupo Sunset Market’ operates every Saturday, providing consumers with opportunities to purchase fresh agricultural products at reasonable prices and offering producers new sales channels, receiving great response.

They also achieved results in securing momentum to strengthen agricultural competitiveness for next year.

The county was selected for the Ministry of Agriculture, Food and Rural Affairs’ ‘2022 Regional Food Plan Establishment Support’ contest project and plans to initiate the ‘Hampyeong-gun Food Strategy Plan Establishment’ to build a virtuous cycle system of food based on local agricultural products, including production, processing, distribution, and consumption.

County Governor Lee Sang-ik said, “We will actively discover various agricultural policies to proactively respond to the diversifying consumer market,” and added, “We will promote the development of the primary industry, which is the foundation of the local economy, to create a ‘wealthy Hampyeong.’”

This content was produced with the assistance of AI translation services.