CJ OnStyle to Host Year-End Special Mobile Live for SNS Brand 'Ongssaem Ongttaem'

On the 30th, Ongsaem Ongttaem's 'Alt Cookie' will be sold at a 25% discount.

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 28th that the probiotic and enzyme complex healthcare brand 'Ongssaem Ongttaem' will hold a year-end special mobile live broadcast on the 30th.

Ongssaem Ongttaem is a health functional food brand discovered by CJ OnStyle's mobile live team. It started its first mobile broadcast on CJ OnStyle in March last year with the diet food 'Saenggak Eopseum,' which helps reduce body fat, and has since conducted live commerce more than twice a month. This year, it is showing growth more than three times that of last year. CJ OnStyle stated, "This year, it has achieved sales of around 300 million KRW per broadcast, which is an unusually high performance in mobile live commerce, where sales volumes are generally small."

Ongssaem Ongttaem is a health food brand of 'Bucketgram,' a comprehensive beauty company established in 2016 by Instagram influencer Grace (CEO Choi Eun-seok). CJ OnStyle recognized CEO Choi's potential and proposed recruiting her to the CJ OnStyle Live Show (live commerce channel), and has been steadily conducting exclusive broadcasts since last year. CEO Choi said, "From the early days when our brand awareness was low, CJ OnStyle recognized us first and provided branding opportunities, which helped us come this far."

On the 30th at 9 PM, as a year-end special, the best seller 'Alt Cookie' from Ongssaem Ongttaem will be sold at up to 25% discounted prices. It uses isolated soy protein, a plant-based protein ingredient, and just one cookie provides 44% of the recommended daily protein intake. Along with carbohydrates and fats, it contains a variety of nutrients including multivitamins and minerals. To minimize additives while preserving taste, unrefined cane sugar and natural butter are used, and the cookies are baked in an oven rather than fried, making them light and savory. Five flavors?Honey Butter, Choco, Chili, Orange, and Cinnamon?will be available in this broadcast.

A CJ OnStyle official said, "Through the CJ OnStyle Live Show, we discover promising influencers and brands and plan interactive broadcasts specialized for participating brands, sharing each other's customers and creating good synergy effects," adding, "We will continue to offer live commerce that provides branding opportunities for influencers and more enjoyable shopping experiences for customers."

This content was produced with the assistance of AI translation services.