Ministop Donates 1% of Soft Cream Sales to Community Chest of Korea
On the 27th, Ministop and the Community Chest of Korea held a donation ceremony at the Community Chest of Korea Hall in Jung-gu, Seoul.
View original image[Asia Economy Reporter Lim Chun-han] Ministop announced on the 27th that it donated 1% of the headquarters sales revenue from soft serve ice cream and the funds collected through the Love Coin Donation Campaign to the Seoul Community Chest of Korea (Fruit of Love).
Since 2013, Ministop has been donating 1% of the headquarters sales revenue from certain soft serve ice cream products to the Fruit of Love. From 2020, the donation items were expanded to include all soft serve ice cream products.
The Love Coin Donation Campaign places coin donation boxes in over 2,600 stores nationwide, allowing store owners, part-time workers, and customers to voluntarily donate leftover change after purchases. The donated funds will be used to support children from low-income families.
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A Ministop representative stated, “Despite the difficulties caused by COVID-19, we plan to continue our social contribution activities with the Fruit of Love to fulfill our corporate social responsibility. We will strive to bring hope to neighbors in need through various forms of social contribution activities in the future.”
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