Goheung Ginger Tea Successfully Enters Czech Market

40 Tons Exported in Two Months Since First Export... Achieving 20% of Last Year's Total Ginger Tea Exports

[Goheung=Asia Economy Honam Reporting Headquarters, Reporter Shim Jeong-woo] Goheung-gun, Jeollanam-do (Governor Song Gwi-geun) has achieved the highest export volume ever despite COVID-19, and ginger tea is once again gaining great popularity in the Czech Republic, signaling a positive outlook for exports.

Goheung-gun announced on the 27th that 20 tons of Goheung ginger tea from Duwon Nonghyup was shipped on the second export route to the Czech Republic on the 24th.

Goheung ginger tea exported to the Czech Republic reached 40 tons in two months, accounting for 20% of last year's total export volume, making it the largest export market for Goheung ginger tea this year.

Mr. Won Si-hyun, CEO of Won International Co., Ltd., which is in charge of marketing and distribution of Goheung agricultural and marine specialty products locally in the Czech Republic, said, "Following Goheung yuzu, Goheung ginger tea is gaining great popularity locally," adding, "The satisfaction with Goheung yuzu tea seems to have led to trust in all Goheung agricultural and marine specialty products, resulting in good outcomes."

The county analyzed that the focus on promoting the health benefits of Goheung agricultural and marine specialty products, which help boost immunity amid COVID-19, along with pioneering the Czech export market in 2019, was effective.

Mr. Shin Seon-sik, head of Duwon Nonghyup Fresh Food Cooperative, said, "This year's exports to the Czech Republic have significantly increased sales of ginger tea, which is a great help," and added, "We will actively cooperate with the county to develop various products and export diverse items to multiple overseas markets."

A county official stated, "We plan to continuously promote local marketing in Europe centered on the Czech Republic, where a successful foundation has been established, so that Goheung ginger tea can spread to nearby European countries."

Goheung=Asia Economy Honam Reporting Headquarters, Reporter Shim Jeong-woo sevenshim@asiae.co.kr

This content was produced with the assistance of AI translation services.