Seven Eleven Selected as '2021 Excellent Win-Win Model Franchise'
[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 26th that it has been selected as a ‘2021 Good Franchise and Excellent Win-Win Model Franchise’ certified by the Korea Fair Trade Mediation Agency.
The Good Franchise system is implemented by the Fair Trade Commission and the Korea Fair Trade Mediation Agency to promote mutual growth between franchisees and franchisors. Franchisors operating franchisee support and win-win cooperation systems are certified as Good Franchises, and brands that have continuously carried out exemplary activities for others are additionally awarded the Excellent Win-Win Model Franchise certification.
Seven Eleven has provided support such as droplet protection shields, masks, and hand sanitizers, and has continued to support franchisees struggling due to COVID-19, including waste disposal support. It was also highly recognized for consistently operating win-win programs, including digital win-win cooperation systems such as chatbots, last order, online order delivery, and signature stores (unmanned stores).
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A Seven Eleven official said, “Mutual growth through win-win cooperation with franchisees is the most important factor to enhance brand value and competitiveness in the convenience store industry,” and added, “We will continue to develop various win-win support systems for fair trade and mutual cooperation between franchisors and franchisees.”
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