Jadam Chicken Launches 'Bulpai Chicken'... "Unbeatable Spicy Flavor"

[Asia Economy Reporter Moon Hyewon] Jadam Chicken announced on the 24th that it will launch a new signature menu item, ‘Bulpae Chicken.’ This is a new creation released eight months after the launch of Sriracha in April.

Bulpae Chicken, a spicy chicken variety, delivers a unique spicy flavor using tingling black pepper and chili peppers. It is a chicken dish that stimulates the appetite with a sweet yet mild spiciness by adding smoky sauce and Gouda cheese. The dish is also accompanied by chewy glutinous rice balls for added enjoyment.

The menu name Bulpae Chicken is derived from the main flavoring ingredient, black pepper.

Bulpae Chicken lowers the barrier of spiciness so that not only those who enjoy spicy food but also those who are not good with spicy dishes can enjoy it. Although the red sauce looks spicy, the spicy aftertaste does not linger long, so even if the mouth feels slightly tingling for a moment, it is not overwhelming and keeps you reaching for more.

To coincide with the launch, Jadam Chicken held a chicken idol audition on its official SNS. The story follows three chicken trainees from the fictional entertainment agency ‘Jadam Entertainment’ competing in skills for a month to debut. The character image of Bulpae Chicken, selected as the debut work, will be revealed on the 25th along with the official release.

This content was produced with the assistance of AI translation services.