Jinju City Holds Webinar Utilizing Jinju Silk Exclusive Platform

Proceeding under the theme of 'New Expansion through Online Integration of Jinju Silk Industry'

Webinar Utilizing Jinju Silk Exclusive Platform
[Image Source=Jinju City]

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Jinju City, Gyeongnam Province, announced on the 23rd that it held a non-face-to-face seminar under the theme of "New Expansion through Online Convergence of Jinju Silk Industry," organized by the Korea Silk Research Institute.

This seminar was conducted as an online webinar using the Jinju Silk online and offline platform developed with the support of Jinju City, and the results of R&D projects by companies that received subsidies this year were also introduced online.

Starting with the project introduction by the project manager of the Korea Silk Research Institute, a detailed explanation of the e-platform was given by JHR SOFT, a local e-platform specialized company. In particular, a keynote lecture titled "Marketing Strategies Using Online Platforms" was delivered by Professor Bu Su-hyun of the Department of Psychology at Gyeongsang National University, presenting ways to utilize platforms for local traditional industries and expand online spaces in the future.

The performance presentations of the promoted projects were made online directly by the representatives of the participating companies. Park Tae-hyun, CEO of Sunsilk, one of the companies participating in the performance presentation, forecasted that by planning differentiated products centered on demand in connection with FIN TREND, a trend-specialized company in the metropolitan area, and cooperating with local specialized companies, it would be easy and fast to transition to non-face-to-face services through the establishment of online channels and e-commerce commercialization.

Jung Jae-wook, a member of the Jinju City Council who attended as a panelist, stated, "Through the online seminar, it is a timely moment to develop online market response strategies to transform the sales structure of the local traditional silk manufacturing industry from the existing material distribution base to differentiated products and consumer goods BtoC base." He emphasized, "Especially, in line with market trend changes due to the novel coronavirus infection (COVID-19), by developing online-based distribution channels, it is expected to improve general consumer awareness of Jinju Silk and revitalize local manufacturing companies."

Meanwhile, Jinju City announced that it will expand the scope of business support to respond to the growth of new non-face-to-face service industries and online-based markets in the specialized traditional silk industry by utilizing the developed platform in the future.

This content was produced with the assistance of AI translation services.