'Rebellion of Egg with Shell Number 1' ... Top Sales Among Over 3,000 Products on Dalisalda

[Asia Economy Reporter Jo In-kyung] The 'Egg with Shell Number 1' has emerged as the top hit product in the value consumption specialty mall in 2021.

On the 23rd, GS Retail's 'Dalli Salda' analyzed sales data up to the 21st of this year and confirmed that the 'Free-range Animal Welfare Fertilized Egg,' which has shell number 1, ranked first in sales among over 3,000 products.

Last year, animal welfare fertilized eggs ranked only 6th in sales, but this year they have newly risen to the top-selling product, surpassing top products such as 'Antibiotic-free Grilled Pork Belly,' 'Antibiotic-free Korean Beef Bulgogi,' and 'Morning Smile Farm Handmade Yogurt.' The egg with shell number 1 refers to eggs laid by hens raised in a free-range system where they are freely released in the pasture.

The explosive sales growth of animal welfare fertilized eggs is attributed to sufficiently absorbing customer demand that prioritizes animal welfare as a key consumption value and general customers seeking high-quality food.

Dalli Salda is fostering eggs with shell number 1 as a core strategic product and focusing on expanding its sales share. They continue to hold a sensational promotion selling animal welfare fertilized eggs (15 eggs) at the lowest nationwide price of 4,980 KRW, while also establishing their position as a representative purchasing source by supplying eggs with shell number 1 most stably to consumers through dedicated farms.

To express gratitude for customer support throughout the year, until the 31st of this month, they are holding the '2021 Best Product Awards,' selling about 40 best products from Dalli Salda, including animal welfare fertilized eggs, at discounts of up to 50% or more. Additionally, to welcome the Year of the Black Tiger 2022, they have planned a generous prize giveaway event titled 'Fortune Comes Down, 2022 Gifts Roar' until 5 PM on the 11th of next month.

Customers who purchase more than 40,000 KRW twice at Dalli Salda will automatically receive a 'Fortune Pouch' that allows participation in the prize draw, and prizes such as Dyson humidifier air purifiers and Nespresso coffee machines will be provided according to the ranks obtained through random drawing.

Jo Byung-hyun, head of the Dalli Salda team at GS Retail, said, "As a result of our efforts to provide products that satisfy the consumption values important to customers, the number of customers visiting Dalli Salda is rapidly increasing," adding, "In the new year, we plan to devote all efforts to making Dalli Salda the leading value consumption specialty mall in Korea."

This content was produced with the assistance of AI translation services.