Home&Shopping Selects 6 Outstanding Products at 'Idea Product Contest'
Discovering Differentiated New Idea Products... Momos' 'Supersten' Wins Grand Prize
[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 23rd that it has selected a total of six outstanding products in the 'Idea Product Contest' held to promote mutual growth with small and medium-sized partner companies.
This contest, held for the first time this year, was designed to support small and medium-sized enterprises (SMEs) that develop differentiated idea products but face difficulties in securing sales channels. The contest invited differentiated new idea products that align with market trends from domestic SMEs.
From November 11 to December 2, a total of 81 idea products from 72 SMEs participated in the contest. Judges composed of internal and external experts, including the sales team, quality innovation team, review team, and consumer organizations, selected six outstanding idea products based on item suitability, commercialization potential, differentiation, and completeness.
The grand prize was awarded to Momos' stainless steel airtight container 'Supersten.' The idea, combining a stainless steel container with a silicone lid for hygienic food storage and convenient lightweight storage, received high praise. In addition, the excellence awards went to Love&LifeBalance (Jingeom Mulsan) and Mujimakji (PRS Design), while special awards were given to Vivaldi Mupung Heater (Anystone Bio), Beginners Luck Smart Black Hair Dye (BGNS), and Moist Honeycomb Squid (Dahe Food), respectively.
Home&Shopping plans to promote and sell the idea products discovered through this contest via platforms such as TV home shopping, live commerce, and mobile. Additionally, a 3% reduction in sales commission will be offered during TV home shopping broadcasts.
Hot Picks Today
![[Breaking] Samsung Electronics Management: "The Principle That Rewards Are Given Where There Are Results Has Been Upheld"](https://cwcontent.asiae.co.kr/asiaresize/93/2026052014513970767_1779256299.png)
[Breaking] Samsung Electronics Management: "The Principle That Rewards Are Given Where There Are Results Has Been Upheld"
- "It Has Now Crossed Borders": No Vaccine or Treatment as Bundibugyo Ebola Variant Spreads [Reading Science]
- "From a 70 Million Won Loss to a 350 Million Won Profit with Samsung and SK hynix"... 'Stock Jackpot' Grandfather Gains Attention
- "Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
A Home&Shopping official stated, "We will regularly hold contests to create opportunities for growth together with SMEs that have ideas but face difficulties due to lack of development funds or sales channels."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
