Wells Opens Wells Farm Pop-up Store on Garosugil... 'Expanding Customer Touchpoints'

Opening of 'Yellow Basket' in Sinsa-dong
Focusing on promoting 'Wellsfarm' to the MZ generation

Health appliance comprehensive brand Wells announced on the 23rd that it will open a pop-up store at 'Yellow Basket' in Sinsa-dong, Seoul, to expand customer contact points and promote Wells Farm. The pop-up store was set up at 'Yellow Basket,' a complex cultural space located on Garosu-gil. Photo by Wells

[Asia Economy Reporter Kim Heeyoon] Wellness, a comprehensive health appliance brand, announced on the 23rd that it will open a pop-up store at 'Yellow Basket' in Sinsa-dong, Seoul, to expand customer contact points and promote WellsFarm.

The pop-up store was set up in 'Yellow Basket,' a complex cultural space located on Garosugil. It is a place where visitors can experience unique products created by various companies and artists, and it has recently become known as a social media hotspot among the MZ generation, leading to an increase in visitors.

The concept of this Wells pop-up store was created as 'WellsFarm in Outer Space' to showcase the advantage of WellsFarm, which allows easy vegetable cultivation anywhere. Unlike movie protagonists who went through difficult processes to grow crops in space, WellsFarm humorously conveys that vegetables can be easily grown without spatial limitations.

Wellness provides all visitors to the pop-up store with a commemorative design sticker for the WellsFarm pop-up store visit. Among customers who upload photos taken on-site along with hashtags to their personal SNS, a raffle will be held to give away generous prizes such as coffee gifticons.

A Wellness representative said, "We started operating the Garosugil pop-up store to meet a wider range of customers and to promote the innovative convenience of the health appliance 'WellsFarm'."

Since its launch, WellsFarm has established itself as a leader in the domestic home smart farm market through rapid growth. The cumulative sales of WellsFarm exceeded 25,000 units last year, and by November this year, an additional 20,000 units were sold, reaching a total of 46,000 units. It has received positive responses due to its functional vegetable subscription model optimized for home smart farms and a reasonable rental fee of around 20,000 KRW per month. WellsFarm operates a total of six functional vegetable packages, with vegetable seedling replacement and device maintenance services provided every two months.

This content was produced with the assistance of AI translation services.