Busan City Launches 'Dongbaekjeon Alley Special Card' to Revitalize Alley Economy

'Dongbaekjeon Alley Specialty Card' poster.

[Asia Economy Yeongnam Reporting Headquarters, Trainee Reporter Hwang Du-yeol] Busan City will introduce the ‘Dongbaekjeon Alley Special Card’ in selected pilot areas starting from the 24th to revitalize alleyway commercial districts.

The Dongbaekjeon Alley Special Card is a card created through collaboration between Busan City and alleyway commercial districts. The card offers special benefits in designated areas selected for alleyway commercial district revitalization.

The pilot project areas selected are ▲Mandeok 1-dong, Buk-gu ▲Mandeok 2-dong, Buk-gu ▲Malmi Alley area, Suyeong-gu ▲Namcheon-dong, Suyeong-gu, totaling four locations.

The card can be issued and used on-site at 216 alley-specialized affiliated stores within the target alleyway commercial districts. Cards issued on-site can be registered on the Dongbaekjeon app and used immediately; online issuance is not available.

When Busan citizens make payments at affiliated stores using the Alley Special Card, they can receive up to a 17% discount benefit, which includes the basic Dongbaekjeon cashback of 10%, an additional 5% cashback, and a 2% store-specific pre-discount.

At other Dongbaekjeon affiliated stores, the Dongbaekjeon card can be used with the basic 10% cashback applied.

For more details, please check the Dongbaekjeon app.

Busan City stated, “We expect consumption within alleyway commercial districts to be revitalized through Dongbaekjeon.”

The city plans to carefully review the economic effects and areas for improvement and supplementation of the project and expand the introduction of the Alley Special Card next year.

Park Hyung-jun, Mayor of Busan, said, “We hope the introduction of the Dongbaekjeon Alley Special Card will help alleyway commercial districts recover quickly and serve as a stepping stone to maintaining the alley economy.”

This content was produced with the assistance of AI translation services.