LG Uplus Opens Tourism Content Popup Exhibition 'Local Train'

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 23rd that it will hold a tourism content pop-up exhibition called "Local Train" introducing tourist destinations in Korea at the complex cultural space "Ilsangbi Ilsangui Teum (Teum)" on Gangnam-daero, Seoul, until the end of January next year.

Hosted by the Ministry of Culture, Sports and Tourism and jointly organized by LG Uplus and the Korea Tourism Organization, this exhibition is a customer participation-type exhibition where visitors can experience domestic travel destinations that are nearby but previously unknown. The exhibition concept is "Train departing locally," where visitors board a train through an entrance designed like a train and can indirectly experience travel through four themed spaces: ▲destination selection ▲tourist site experience by destination ▲food content ▲travel planning.

In the first "Destination Selection" space, visitors can easily take a personality type (MBTI) test via tablet PC and check recommended travel destinations according to 16 different types.

In the "Tourist Site Experience by Destination" space, visitors can enjoy content such as △2021 Tourism Contest award-winning works △VR content of K-drama filming locations like "Secret Royal Inspector & Joy" and "Vincenzo" △media art technique-applied content of representative tourist sites like Bulguksa Temple △performance and tourism-linked content such as Taekwondo △content filmed with various techniques including drone, time-lapse, slow motion, and first-person view at tourist sites.

In the "Food Content" space, visitors can watch Korea Tourism Organization’s content related to "taste." Additionally, visitors can recommend their own local restaurants using sticky notes on a large map painted on the wall, creating a shared food map together.

To commemorate this exhibition, Teum provides all visitors with a "Dakku (Diary Decorating) Kit" upon entry. The kit includes a travel diary, travel-themed stickers, and mini postcards, and a "Travel Planning" space is also provided where visitors can decorate their travel diaries. Furthermore, visitors who decorate their travel diaries and upload a certification photo on Instagram with hashtags can participate in an on-site lottery event to win prizes such as a 14-inch mini carrier (10 winners), disposable film camera (10 winners), coin pouch (100 winners), travel pouch (150 winners), dust bag (300 winners), and long umbrella (400 winners).

Jang Jun-young, head of CX marketing, said, "This exhibition was prepared for customers planning 'beautiful local travel' close to their daily lives in the new year, at a time when traveling far is difficult due to COVID-19," adding, "We will continue to plan differentiated customer experiences through collaborations with various partners centered on keywords preferred by the MZ generation."

This content was produced with the assistance of AI translation services.