Tmon Launches 'With Tmon'... Exclusive Product Planning with Influencers

With TMON Brand Product Distribution is D2C Method
Minimizing Distribution Steps to Support Rational Consumption

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 22nd that it will newly launch its own brand 'with TMON,' which plans products jointly with influencers from various fields. The strategy aims to enhance product credibility and influence based on influencers' informative content and fandom, and to increase the platform's competitiveness through limited quantity exclusive sales.

With TMON is a brand of products exclusively sold by TMON, planned together with influencers who have expertise in specific fields and personally use and recommend the products. Since products released under the With TMON brand are sold through a D2C (Direct to Consumer) method where producers sell directly to customers, high-quality products can be purchased at reasonable prices.

The first product is Korean beef prepared in collaboration with 'Jeongyukwang,' a meat specialist influencer with 580,000 YouTube subscribers. It will be sold on TMON's live commerce platform 'TVON.' Jeongyukwang, who co-planned the product, will appear on the live broadcast to share the story from product planning to launch and communicate with viewers.

Jaehoon Jeong, team leader at TMON, said, "Since this product is planned and proposed together with influencers who have high credibility in their specialized fields, we expect high customer satisfaction as well," adding, "We will continue to collaborate with influencers from various fields to introduce more products that satisfy customers under the 'with TMON' brand."

This content was produced with the assistance of AI translation services.