"Christmas at AK & Hongdae"... Unique Exhibitions and Pop-ups Targeting the MZ Generation

AK&Hongdae 'Money Side Up' Store.

[Asia Economy Reporter Yuri Kim] AK Plaza announced on the 22nd that it has prepared a 'Unique Christmas Date Course at AK&Hongdae' targeting the MZ generation (Millennials + Generation Z) who want to enjoy a warm and special date indoors.

On the 1st and 5th floors of AK&Hongdae, the 'Tamashii Figure Fest Korea 2021' will be held for the first time in Korea until the 26th. This event showcases products from the completed figure brand 'Tamashii Nations' at a glance. Samples of new products not yet released domestically will be exhibited, and high-quality figure products will be sold at the event hall on the 5th floor. The animation works featured for sale and exhibition include a variety of titles such as 'Jujutsu Kaisen', 'Demon Slayer', 'Mobile Suit Gundam SEED', 'MARVEL', and 'One Piece'.

A 'Quiz Rally' event is also being held, where customers who find hidden problems on each floor from the 1st to the 4th floor of AK&Hongdae, complete the words, and post their answers on SNS will be entered into a draw to win prizes.

In addition, various events will be held during the Christmas season. Until the 25th, customers who take a photo of the wish tree on the 4th floor and upload it on SNS with a specific hashtag will be entered into a draw to win various prizes. A gift event will also be held for two days starting from the 24th, where customers who purchase over 100,000 won at AK&Hongdae will receive Christmas tealight candles on a first-come, first-served basis. Detailed information about the events can be found on the AK&Hongdae website and Instagram account.

On the 3rd floor of AK&Hongdae, 'SUPY' will feature a pop-up store selling goods from the 'money side up' brand. 'money side up' is a lifestyle brand launched by the new media outlet 'The Edit'. The pop-up store will sell hoodies, phone cases, mugs, and more. AK Plaza stated, "This pop-up store was realized as AK Plaza directly discovered the brand and facilitated collaboration with the platform to reflect the trend of media-based commerce expansion."

This content was produced with the assistance of AI translation services.