'Gifts and Memories for Children'... Hyundai Motor Company Conducts '2021 Santa Expedition'
Hyundai Motor Company conducted the '2021 Santa Expedition,' a program that gifts special Christmas memories to children from low-income families and welfare institutions, on the 22nd.
Photo by Hyundai Motor Company
[Asia Economy Reporter Ki-min Lee] Hyundai Motor Company announced on the 22nd that it conducted the ‘2021 Santa Expedition,’ a program that gifts special Christmas memories to children from low-income families and welfare institutions.
Co-hosted by Hyundai Motor and the Green Umbrella Children’s Foundation, the Santa Expedition is a year-end social contribution program where Hyundai employees visit institutions across the country to deliver gifts to children and support cultural experience activities. Since 2016, it has delivered Christmas presents to over 2,400 children through last year.
This year marked the 6th Santa Expedition. Despite difficulties in directly delivering gifts and conducting cultural experiences due to COVID-19, the program was operated in a non-face-to-face manner again this year, expanding the support targets, with support worth approximately 107 million KRW provided.
Specifically, Hyundai Motor identified the Christmas gift wish lists in advance for about 1,000 children from a total of 34 welfare institutions and delivered the wished gifts non-face-to-face.
Along with this, a surprise cheering video featuring actor Choi Bul-am, the nationwide chairman of the Green Umbrella Foundation’s sponsorship committee; comedian Lee Hong-ryul, the foundation’s ambassador; and four Hyundai Motor employees was also delivered. Additionally, support was provided for Christmas party expenses to help ensure a joyful year-end.
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A Hyundai Motor official stated, "Going forward, Hyundai Motor will continue to carry out various non-face-to-face social contribution activities suitable for the COVID-19 era to support the dreams and hopes of children, the future growth generation."
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