Global Actor Lee Jung-jae Becomes 'Kkanbu' of Expo 2030 Busan... Appointed as First Ambassador

Busan City to Hold Joint Appointment Ceremony with Hosting Committee at Lotte Hotel Seoul on the 22nd at 11 AM

Squid Game movie capture.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Actor Lee Jung-jae will serve as the first ambassador for the 2030 Busan World Expo.

On the 22nd at 11 a.m., Busan City announced that it will hold a ceremony to appoint Lee Jung-jae, who attracted global attention with "Squid Game," as an ambassador for the 2030 Busan World Expo at the Lotte Hotel in Seoul, jointly with the 2030 Busan World Expo Bid Committee.

The appointment ceremony will be attended by Park Hyung-joon, Mayor of Busan, Lee Jung-jae, Kim Young-joo, Chair of the Bid Committee, Yeo Han-gu, Director-General of the Ministry of Trade, Industry and Energy, and Choi Jong-moon, Second Vice Minister of Foreign Affairs. The event will be broadcast live on YouTube and Busan City’s Bada TV.

Considering his global recognition, Busan City selected Lee Jung-jae as the first ambassador. Mayor Park Hyung-joon personally requested and promptly appointed him as ambassador.

There was also a personal connection between the two. It is also known that Lee Jung-jae’s affection for Busan played a significant role. The ambassador’s term is until June 2023.

On the 14th, Lee Jung-jae participated in the International Bureau of Expositions (BIE) General Assembly presentation, filming a support video and promotional poster for Busan’s bid, and will take a leading role in promotional activities for the 2030 Busan World Expo bid going forward.

Recently, the competing cities were finalized as Moscow, Rome, Riyadh, and Odesa, and with the first round of bid presentations showcasing Korea’s competitiveness worldwide, the clock for the 2030 World Expo bid has accelerated.

Busan City is preparing for an on-site inspection by the BIE scheduled for September next year.

Mayor Park Hyung-joon said, “Lee Jung-jae, who stands at the pinnacle of the globally celebrated K-culture, has given us great strength by joining the effort to host the Busan World Expo,” and added, “I am grateful to Lee Jung-jae for willingly accepting the role of ambassador despite his busy schedule.”

The host city for the 2030 World Expo will be decided through a vote by 170 member countries in 2023, following the final bid submission in 2022 and an on-site inspection by the BIE.

This content was produced with the assistance of AI translation services.