As Social Distancing Increases 'Home Cookers'... Shinsegae Department Store Sees Rise in Tableware Sales

Shinsegae Department Store Gangnam Branch will hold a Christmas tableware special exhibition featuring Dongchun Sanghoe, Schott Zwiesel, and others at the B1 event hall until the 26th.

[Asia Economy Reporter Lim Chun-han] As social distancing continues for a long time, the number of 'home cookers' has increased, leading to a rise in tableware sales at department stores.

According to Shinsegae Department Store on the 22nd, tableware sales from the 1st to the 20th increased by 38.6% compared to the previous year. This is analyzed to be due to the increase in the number of times people eat homemade meals and the growing number of people preparing for year-end home parties.

Shinsegae Department Store has launched various events targeting year-end demand. The German tableware brand Villeroy & Boch is operating a Christmas edition pop-up store at Shinsegae Department Store Gangnam branch until the 26th. Royal Copenhagen is showcasing the Star Fluted series, a Christmas season product. In the basement first floor event hall, a Christmas tableware special exhibition featuring Dongchun Sanghoe and Schott Zwiesel is also being held.

A Shinsegae Department Store official said, "Following last year, the number of customers dining at home with family rather than eating out has increased this year’s year-end as well, leading to greater interest in dishes and plating items," adding, "We have prepared various seasonal edition products and promotions for customers seeking healing through home parties and home cooking."

This content was produced with the assistance of AI translation services.