Coway Opens Official Online Store 'Coway.com'
One-Stop Shopping Support from Product Selection to Order and Rental Contract
Enhancing Direct Customer Communication through Live Commerce and Mobile App
[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-sun and Seo Jang-won) announced on the 21st that it will accelerate its online channel strategy and digital transformation by launching its official online store, 'Coway.com.'
Coway explained that it completely revamped its existing official website to enhance commerce functions, improving the convenience of online rental purchases and creating a differentiated shopping environment as a new online rental platform.
The newly launched 'Coway.com' is an online direct store with enhanced commerce functions that allow customers to easily and conveniently rent or purchase Coway products. It offers quick and easy product suggestions tailored to consumers' lifestyles through product search and personalized product recommendation features.
On Coway.com, one-stop shopping is available from product comparison to rental contract. When consumers select the desired product, they can place orders and complete contracts within the online mall, making it easy to purchase Coway products.
Additionally, through product search and personalized recommendations based on customers' lifestyles, Coway.com proposes products that meet consumers' needs. Customers can set conditions such as desired functions, forms, and additional features to view products that match their requirements.
In particular, Coway.com has strengthened communication functions with customers in line with recent consumption trends. By establishing a dedicated mobile app for Coway.com and its own live commerce channel, it plans to enhance direct communication with consumers and provide diverse content.
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A Coway representative said, "Coway is accelerating digital transformation to efficiently respond to changing customer needs amid the recent increase in non-face-to-face consumption and online shopping. Based on Coway.com, we plan to continuously strengthen the competitiveness of online shopping channels beyond the offline market."
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