HS Ad, Web Variety Show Kingsman 'Popular'... "Accumulated Views 3.67 Million"

HS Ad's planned YouTube web variety show 'Kingsman: The Secret of Dankkum Shop'.

[Asia Economy Reporter Lim Chunhan] HS Ad announced on the 21st that its planned YouTube web variety show ‘Kingsleman: The Secret of Dankkum Store’ is gaining great popularity.

Kingsleman features Hwang Jeseong, Hwang Kwanghee, Lee Eunji, and Choi Yena as cast members who become team members of the Kyungdong Navien Dankkum Store Task Force (TF), depicting the process of brainstorming various ideas for a good night's sleep. Starting with the teaser uploaded on the 1st of last month, new episodes are released every Tuesday. The cumulative views of the four episodes released so far have reached 3.67 million.

The Dankkum Store campaign is a relationship marketing effort to create customer experiences for the brand by linking good sleep and temperature, based on the advantage of Kyungdong Navien’s hot water mat’s optimal sleep temperature. It goes beyond simply producing a web variety show; the ideas planned in the episode videos can be experienced through the Navien Dankkum Store platform created within Kyungdong Navien’s Navien House.

An HS Ad official said, “Through Kingsleman, the number of participants in Kyungdong Navien’s existing promotions has more than doubled,” adding, “We expect to create a virtuous cycle structure where customer experience naturally expands to the brand platform through customers’ voluntary participation and word of mouth.”

This content was produced with the assistance of AI translation services.