Tmon Signs Business Agreement with Health Functional Food Specialist Company 'Seltive Korea'

MOU for Joint Marketing and Activation of Influencer Commerce

Jung Hwa-young, CEO of Celtive Korea (left), and Lee Sang-min, Head of Strategic Sales at TMON, are signing a business agreement to promote joint marketing and activate influencer commerce.

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 21st that it has signed a memorandum of understanding (MOU) with health functional food specialist company Celtive Korea to jointly promote marketing and collaborate on activating influencer commerce.

This business agreement is not simply about supporting sales through promotions, but focuses on planning and producing influencer-utilized content for brand promotion and pursuing various joint marketing activities. First, on the 27th, the influencer group 'Gossip Girl Market' will showcase Celtive Korea's popular health functional food line on TMON's live commerce platform TVON. Gossip Girl Market consists of five famous influencers (Champagne Princess, Yepeo, Glenda Mama, Glenda Funshine, Glenda Walk) who have led a joint purchase sales phenomenon on Instagram and blogs for over 10 years.

Short-form content production utilizing influencers will also be expanded. To this end, Gossip Girl Market will engage in pre-marketing through Instagram Reels and YouTube Shorts. Moving forward, plans to continuously discuss content production methods that can strengthen customer engagement will be pursued. Lee Sang-min, Head of Strategic Sales at TMON, said, "We will strengthen TMON's content commerce competitiveness while contributing to increased sales for our partners, aiming to create a successful win-win case."

This content was produced with the assistance of AI translation services.