WEMAKEPRICE Evolves Shopping Again: "View and Purchase Products from Our Mall at a Glance"

D2C Service Launch in Q1 Next Year
One-Stop Move to Brand's Own Mall
Free Data Provision Related to Own Mall
"Attempt to Provide a Better Shopping Environment"

[Asia Economy Reporter Kim Bo-kyung] Wemakeprice, which started evolving into 'meta shopping,' is now fully opening its platform to brand companies for free. The plan is to provide a one-stop D2C (Direct to Customer) service where users can check shopping content from the brand's official website (own mall) on Wemakeprice and proceed directly to purchase.

Wemakeprice announced on the 21st that it will launch a D2C service connecting users and brand companies directly in the first quarter of next year. As an extension of metadata technology using its self-developed solution Search AI, all content related to brands can be checked at once on Wemakeprice.

With the recent increase in demand for D2C services where users directly use brand malls for exclusive products, events, and benefits, the aim is to provide shopping content that satisfies both users and brand companies.

When a brand company applies, Wemakeprice Search AI automatically reflects and edits the information whenever it is updated, allowing users to check the same shopping content in real time.

For example, when a user enters a brand name in the Wemakeprice search bar, the top of the search results shows the brand’s main products and promotional information. Then, the user is connected to the D2C service that shows the same content as the brand’s own mall, enabling the user to purchase the product from the brand mall.

The D2C service also provides metadata about the brand and products, such as purchase reviews, preferences, and related keywords. Users can check information about major domestic brands and their products at a glance. Along with meta shopping’s 'product comparison' and 'style comparison,' the plan is to provide shopping content essential to users.

The D2C service involves no costs or system construction burdens. Since there is no entry procedure at all, Wemakeprice decided not to charge brand companies any fees such as entry or linkage commissions. In the second half of next year, data related to brand malls accumulated on the Wemakeprice platform will also be provided for free.

The free D2C service is a groundbreaking move following the industry’s lowest fixed commission rate of 2.9% declared last April. It significantly reduces sellers’ commission and other cost burdens and secures product data to offer consumers more diverse and sophisticated shopping content.

A Wemakeprice official said, "This service is an attempt to provide a better shopping environment for users in line with the clearly growing D2C trend," adding, "We will strengthen R&D investment and services to become the commerce platform that users first check to find out which products are best to purchase."

This content was produced with the assistance of AI translation services.