"Now Even Games"... Card Industry to Launch Game Company PLCCs Next Year

Hyundai Card to Launch Nexon PLCC in First Half of Next Year
BC Card to Launch Lost Ark PLCC in Q1 Next Year

Vice Chairman Jung Tae-young of Hyundai Card (right) and Lee Jung-heon, CEO of Nexon Korea, are taking a commemorative photo after signing the partnership agreement.

[Asia Economy Reporter Ki Ha-young] Credit card companies will launch game company-exclusive private label credit cards (PLCC) next year. This move is interpreted as an effort to secure data targeting the gaming market, one of the recently emerging metaverse spaces, and to appeal to the MZ generation (Millennials + Generation Z).

According to the card industry on the 20th, Hyundai Card and BC Card will each partner with Nexon Korea and Smilegate RPG to launch game company-exclusive PLCCs.

Hyundai Card will release the Nexon PLCC optimized for Nexon game users in the first half of next year in collaboration with Nexon Korea. It focuses on enhancing customer benefits by utilizing user activities, preferences, and lifestyles analyzed within the virtual world of games. They will also try new marketing methods such as gamification in the card application and issuance process, offering bonuses when missions are completed. In particular, both companies plan to create new services that help customers' consumption lives through data intelligence technology and data based on PLCC.

Jung Tae-young, Vice Chairman of Hyundai Card, said, "Games are one of the metaverse spaces that have recently emerged as a global topic, and we have high expectations for future collaboration." He added, "Especially within 'Domain Galaxy,' an alliance of Hyundai Card PLCC partners, we hope Nexon actively interacts with other partners to further activate this data ecosystem."

BC Card plans to launch a PLCC specialized for Smilegate RPG's massively multiplayer online role-playing game (MMORPG) 'Lost Ark' in the first quarter of next year. The Lost Ark PLCC will provide discount benefits specialized for in-game payments as a basic feature. BC Card aims to offer a payment experience that covers both gaming and real life with a single card by including discount benefits that can be enjoyed without performance conditions in real life. The card design utilizing representative intellectual property (IP) from the game, such as the Mokoko character, is also expected to increase satisfaction among Lost Ark users.

In the future, BC Card plans to collaborate with Smilegate RPG to comprehensively analyze payment data and game data accumulated through PLCC to provide user-customized services and discover new business opportunities. They will also establish a donation fund using PLCC business profits to promote social contribution projects together with Lost Ark users.

This content was produced with the assistance of AI translation services.