KOTRA and Arirang TV Showcase Small Business Products Worldwide

Promotional Broadcast 'Wow~ Lucky Box' Premieres on the 20th
Introducing Products from 50 Companies to 130 Million Viewing Households

KOTRA, in collaboration with Arirang TV, is launching the broadcasting program 'Wow~ Lucky Box' from the 20th to promote products from our small business owners worldwide. Pol Seoul (from the left), foreign star Yasmin, and Wonjun from the idol group ELAST introduce the program.
[Photo by KOTRA]

[Asia Economy Reporter Kim Heung-soon] KOTRA announced on the 19th that, in collaboration with Arirang TV, it will launch a broadcasting program (Wow~ Lucky Box) to promote products from our small business owners worldwide on the 20th.

Wow~ Lucky Box is a program where KOTRA places small business products into a 'lucky box' and delivers it to the broadcast studio, where stars introduce the products in detail. Cast members such as Wonjun from the idol group 'ELAST' and 'Gongwon Sonyeo' will test the products and visit the companies in person to address viewers' questions.

The lucky boxes featured on the show will actually be shipped in December to 66 buyers from 16 countries including the United States, Mexico, the United Kingdom, Japan, India, and Ghana. If buyers judge that the small business products are competitive in their local markets, there is a high possibility that export contracts will follow.

Even after the broadcast ends, edited clips of each participating company will be provided so they can continue overseas promotion. Small business owners can freely use these clips for export marketing by posting them on social media or online shopping malls. Additionally, KOTRA plans to expose small business products through various channels by utilizing the network of its 127 overseas trade centers.

Yoo Jung-yeol, President of KOTRA, said, "Through this broadcast, we hope to widely promote the strength of 'K-Product' worldwide and help our small business owners grow into global companies."

Wow~ Lucky Box will air on weekdays at 11 a.m. on the Arirang TV channel until the 31st. Detailed information about the products featured on the show can be found at the BuyKorea online exhibition hall.

This content was produced with the assistance of AI translation services.