With the 'Home Cook' Trend... Cuckoo Dishwasher Sales Soar 81%

Cuckoo Electronics' 12-person dishwasher.
Photo by Cuckoo

[Asia Economy Reporter Junhyung Lee] As the home cooking trend spreads, the demand for dishwashers is also increasing.

Home appliance company Cuckoo Electronics announced on the 19th that its dishwasher sales in October this year increased by 81% compared to the same period last year. By product, sales of the 6-person model increased by 111%, and the 12-person model by 146% during the same period.

The driving force behind the improved performance is the home cooking trend. The industry believes that as more people choose 'home-cooked meals' instead of dining out due to COVID-19, the dishwasher market this year has grown more than three times compared to last year. This is why dishwashers are being recognized as essential home appliances.

Cuckoo's dishwashers are evaluated as having excellent cost-effectiveness (performance relative to price). Thanks to a reasonable price range, they offer washing and drying performance comparable to premium products in the same class, as well as various convenient features.

Both the 6-person and 12-person dishwashers maximize space utilization, allowing more dishes to be loaded compared to similar products. Additionally, a 'wide basket' optimized for Korean tableware, which often includes concave rice bowls and soup bowls, has been applied. According to the company, it can sufficiently accommodate not only regular dishes but also large cooking utensils such as frying pans and pots.

A Cuckoo Electronics official said, “In the rapidly growing and increasingly competitive dishwasher market, Cuckoo dishwashers are receiving positive responses as cost-effective products with premium features at reasonable prices,” adding, “Thanks to powerful washing and drying performance and stylish design, the product has continued to show remarkable growth since its launch.”

This content was produced with the assistance of AI translation services.