[Should I Start a Business Too] "No Gaps Throughout Operating Hours"... Chadolbagi BBQ Restaurant 'Ichadol'

Ichadol store.

[Asia Economy Reporter Moon Hyewon] Ichadol, a beef specialty franchise brand operated by Dareum Plus, has surpassed 352 stores nationwide since opening its first store in January 2017. Despite the dining industry being weakened by COVID-19, it is showing solid growth, attracting attention from the industry.

The growth drivers of Ichadol include product and service competitiveness, quality maintenance through systematic management, quick response in the untact era, and win-win management with franchise owners.

It is also characterized by operating a 4-way startup system?lunch, dinner, delivery service, and meal kits?that enables small to medium-sized stores of about 30 pyeong to achieve sales comparable to large stores.

Ichadol offers premium barbecue dishes such as its signature Chadolbagi (beef brisket), Chadolsamgyeop (beef pork belly), Buchaesal (flank steak), and Galbisal (rib meat) at reasonable prices. Additionally, with a unique concept called “Honey Combination,” it continuously releases exotic side menus that pair well with meat dishes, such as stone-grilled sushi, chajjolmyeon (spicy cold noodles), grillable cheese, wasabi cream scallops, and seafood mongttang, gaining great popularity among young customers.

Menu of Ichadol.

Ichadol broke the stereotype of “Can beef really be delivered?” by producing insulated delivery bags with differentiated materials and proactively introduced and expanded delivery services. Through the activation of delivery services, it has maintained franchise store sales even during the COVID-19 pandemic when the dining market was stagnant.

Also, in line with the untact trend, Ichadol has developed and sells HMR (Home Meal Replacement) PB products for customers staying at home, such as Chadol Japchae Fried Rice, Special Tripe Fried Rice, and grillable cheese. Encouraged by customer response, it has also launched PB dessert line products like healthy snack dried sweet potatoes and plans to introduce various HMR products in the future.

Ichadol pursues win-win cooperation with franchise owners based on transparent and mutually beneficial management principles and strives to create a better startup environment. To reduce the burden on prospective franchisees, Ichadol signed an MOU with Shinhan Bank to provide customized loan programs supporting startup funds. Additionally, to share the difficulties faced by franchises due to the COVID-19 spread and overcome them together, it provided cash support to nationwide franchises to compensate for business and sales damages caused by the pandemic. Recently, various partnership events such as delivery app Baedal Minjok discount promotions and YouTube channel “Nego King” promotions have been planned and conducted to revitalize franchise sales.

Furthermore, as part of its community contribution, Ichadol carries out various sharing activities. As the main sponsor of the professional baseball team kt wiz, Ichadol named the outfield home run zone at Suwon kt wiz Park the “Ichadol Home Run Zone” and has been accumulating a certain amount of money as community donations each time a home run is hit. Recently, Dareum Plus delivered HMR products equivalent to the accumulated amount as home run zone donation items to the Suwon Volunteer Center in Suwon, the home city of the kt wiz home team.

This content was produced with the assistance of AI translation services.