Discount Event 'K-Mas Live Market' to Support Over 40,000 Small Business Owners Opens

Non-Face-to-Face and Online Focus... Held from 18th to 26th
Collaborating with Online Platforms for Promotions and Discount Sales

[Asia Economy Reporter Kim Bo-kyung] The 'K-MAS Live Market,' featuring participation from over 40,000 small and medium-sized enterprises (SMEs) and small business owners, will be held from the 18th to the 26th to coincide with the Christmas season.

The Ministry of SMEs and Startups announced the plan for the '2021 K-MAS Live Market' on the 16th. This market targets the Christmas shopping week and will be conducted as a non-face-to-face, online-centered discount and promotional event involving 40 online platforms, 400 traditional markets, and over 40,000 SMEs and small business owners.

Now in its third year, the K-MAS Live Market emphasizes digitalization and online transformation as key tasks for the growth and advancement of small business owners.

Special products selected for the event, including 100 featured items from SMEs and small business owners, will be showcased in collaboration with public and private platforms, covering categories such as food, beauty, lifestyle, and fashion. Additionally, a live commerce special exhibition will offer discounts of up to 50% through broadcasting and sales.

The 'Christmas Unique Planning Exhibition,' organized in cooperation with about 40 channels including e-commerce startups, major online malls, and home shopping, will provide various promotional events such as discounts of up to 40%.

At Mapo's 'Festival Street,' a representative commercial district of Korea, a 'virtual space' related to digital and online transformation will be operated. It will introduce non-face-to-face QR code sales (260 companies) of excellent products from SMEs and small business owners, as well as policies and strategies for digital transition.

An official from the Ministry of SMEs and Startups stated, "Considering the need to carry out a consumption promotion campaign under strictly reinforced quarantine guidelines due to the resurgence of COVID-19, we plan to promote a small business market based on thorough quarantine passes."

This content was produced with the assistance of AI translation services.