"Strengthening Online Food Competitiveness" ... SSG.com Signs Business Agreement with Pulmuone

Official Pulmuone Brand Store Opens on the 20th... Commemorative Promotion Runs Until the 31st

Hwang Woon-gi, Head of Product Division at SSG.com (right in the photo), and Cheon Young-hoon, Head of Sales Division at Pulmuone, are taking a commemorative photo after signing a business agreement.

[Asia Economy Reporter Jo In-kyung] SSG.com is joining hands with Pulmuone to further strengthen its competitiveness in the food category.

On the morning of the 16th, SSG.com announced that Hwang Woon-gi, Head of Product Division at SSG.com, and Chun Young-hoon, Head of Sales Division at Pulmuone, among others, signed a "Joint Business Partnership (JBP) Agreement for Leading the Online Food Market" at SSG.com headquarters located in Jongno-gu, Seoul.

The agreement focuses on jointly planning exclusive products and specialized promotions for SSG.com customers to provide differentiated services and enhance the brand competitiveness of both companies. They also plan to closely cooperate in areas such as jointly promoting ESG campaigns linked to eco-friendly food and data-driven marketing activities.

As the first collaborative project, SSG.com will open an official Pulmuone brand store on the 20th, showcasing exclusive products and special promotions. They also plan to introduce live commerce and ESG campaigns prepared together by both companies.

To commemorate the opening of the official brand store, a joint promotion will be held until the 31st of this month. Various food products ranging from Pulmuone's tofu and processed foods to 'Barilla' pasta products will be gathered and sold at discounts of up to 33%. Additionally, starting with the "Thin Skin, Fully Filled Meat Dumplings (400g*2)" on the 20th, about 40 popular Pulmuone food items will be offered at up to half price over 12 days. Customers who purchase Pulmuone products exclusively available on the online store NE.O for more than 15,000 KRW will receive a bag that can be used for the eco-friendly activity "plogging," which involves picking up trash while jogging.

Hwang Woon-gi, Head of Product Division at SSG.com, said, "By adding Pulmuone's product competitiveness, we will be able to further solidify our position as a leading platform for online grocery shopping," and added, "We will continue to strengthen category competitiveness by increasing cooperation with major food brands."

This content was produced with the assistance of AI translation services.