GS Retail AboutPet Introduces Naver AI Solution

On the 16th, AboutPet will launch a service that applies Naver's AI Items to its own online store.

[Asia Economy Reporter Lim Chunhan] GS Retail's pet specialty mall About Pet announced on the 16th that it will introduce a service applying Naver's AI-Tems (AI-based personalized product recommendation system) to its own mall.

AI-Tems is Naver's curation service that uses artificial intelligence to analyze webpages, product views, and purchase histories that consumers have shown interest in online, recommending desired products, videos, and more.

About Pet has been conducting tests since August by applying data from 50,000 purchasing customers and 400,000 cases to introduce AI-Tems, and the accuracy rate of recommended products leading to purchases increased by more than 76% compared to existing services.

The two companies plan to expand synergy in the future through ▲expansion of AI-Tems services ▲providing specialized pet care consultations ▲expanding cooperation in pet product supply and logistics.

An About Pet official said, "We expect that the introduction of the service launched through a strategic partnership with Naver will provide customers with new experiences and value," adding, "In the era of 10 million pet owners, we will establish ourselves as the most chosen platform by customers."

This content was produced with the assistance of AI translation services.