"Saved a Falling Child's Life by Catching with Both Arms"... 'BGF Child Safety Citizen Award' Ceremony Held

BGF-Police Agency Hold '2021 Child Safety Citizen Award' Visiting Ceremony

At the 2021 BGF Child Safety Citizen Awards, which honors citizen heroes who have protected child safety throughout the year, Tae-woong Kang (left), the nonprofit advertising group 'Balgwang' (center), and Tae-jong Shin (right) were awarded.

Nonprofit Advertising Group 'Balgwang' Conducts Child Safety Campaign, Shin Tae-jong and Kang Tae-woong Awarded for Saving Children's Lives
Certificate of Appreciation and 10 Million KRW Prize Awarded... Thousands of Supportive Comments on Awardees' Story Card News
Increase of 100 Missing Child Prevention Cases via AiCU This Year "Spreading a Child Protection Priority Culture through Drawing Contest"

[Asia Economy Reporter Kim Yuri] BGF Group and the National Police Agency announced on the 16th that they held the '2021 BGF Child Safety Citizen Award' to find and reward 'citizen heroes' who protected child safety this year and express their gratitude.

The award ceremony for citizen heroes and child safety category winners was conducted in a 'visiting award ceremony' format. Lee Geon-jun, President of BGF Retail, and Kim Chang-ryong, Commissioner of the National Police Agency, delivered messages of thanks and congratulations to the awardees via video, adding significance to the event.

In the citizen hero category, the nonprofit advertising group 'Balgwang,' which conducted a child safety campaign, and Shin Tae-jong and Kang Tae-woong, who prevented child fall and drowning accidents, were honored with awards. Each received a certificate of appreciation, a plaque, and a prize of 10 million KRW.

'Balgwang' is a talent donation organization composed of people from various professions aiming to raise public awareness of social issues. They executed subway advertisements celebrating the birthdays of long-term missing children in over 100 locations, drawing public attention. They also carried out various campaigns to prevent child abuse and school violence, spreading positive influence.

Shin Tae-jong saved a child by catching them with his arms as the child fell from a four-story house in Gumi, Gyeongbuk. Kang Tae-woong from Sacheon, Gyeongnam, rescued two elementary school students swept away by waves at a beach, exemplifying self-sacrifice. Stories of the citizen hero awardees have been produced as card news and introduced on CU's official Instagram, receiving thousands of likes and supportive comments so far.

In the child safety category, awarded quarterly, over 100 people including Kim Ki-bok, owner of CU Siheung Mokgam Gaya branch, who prevented child disappearances through 'AiCU,' were recognized. Awardees received certificates of appreciation and a prize of 300,000 KRW.

Through 'AiCU,' a public-private cooperative missing child prevention reporting system, more than 100 children have returned to their families this year. BGF Retail also held its first child safety drawing contest this year to promote a culture prioritizing child protection. The winning works were featured in the package design of hot packs sold at CU.

Now in its third year, the BGF Child Safety Citizen Award is a public interest project that discovers and awards citizens who have become social role models by protecting children from various accidents and dangers, and widely publicizes their good deeds to create a country where children can live safely. Final awardees are selected through deliberations by external committee members including university professors and experts, as well as BGF and the National Police Agency. The prize money is fully funded by a fund donated by the BGF Welfare Foundation.

Lee Geon-jun, President of BGF Retail, said, "The courage and spirit of sacrifice shown by the awardees to protect the safety of precious children deeply resonate in our society," adding, "We will continue to serve as a 'good friend-like company' that acts as a protective barrier for public safety and happiness."

Kim Chang-ryong, Commissioner of the National Police Agency, said, "The courage shown by citizen heroes has led many people to take great interest in child safety," and added, "The police will meaningfully publicize the merits of citizen heroes around us to create an environment where all children can grow up safely in love."

This content was produced with the assistance of AI translation services.