Komex Strengthens Non-Face-to-Face Sales... Expands Overseas Home Shopping as Well

Comex Industries 'BioKips' US HSK Home Shopping Broadcast Capture.
[Photo by Comex]

[Asia Economy Reporter Kim Jong-hwa] Kitchenware company Comex Industrial Co., Ltd. announced that it will strengthen sales through domestic and international non-face-to-face sales channels such as home shopping, T-commerce, live commerce broadcasts, and online stores.

Traditional non-face-to-face sales channels like home shopping were conducted seven times in the second half of this year alone. Through TV live broadcasts on NS Home Shopping and Hyundai Home Shopping, the stainless steel airtight container 'Stenkeeps' was introduced, and sales broadcasts for Stenkeeps were also aired on T-commerce channels 'CJ OnStyle Plus' and 'GS My Shop.' They targeted the summer and year-end seasons as well. In August, camping products such as camping boxes, camping water bottles, and ice boxes were showcased through GS Shop's mobile live commerce 'Shoppy Live,' and earlier this month, a sales broadcast for 'Tillicas' was held on NS Home Shopping.

Comex has also entered live commerce platforms optimized for mobile, which are popular among the MZ generation. Since February, they have conducted a total of six live commerce broadcasts this year through 'GRIP' and 'Naver Shopping Live,' starting with sales broadcasts for 'Now is Range Time' and 'Heat-resistant Corn Bowl.' They received great responses by presenting various products ranging from stylishly designed 'Pine Cutting Board' and 'Tillicas Cutting Board' to the summer seasonal product 'Ice Cooler Bag.'

Along with expanding non-face-to-face sales channels, they are also launching online-exclusive products. The online-exclusive products 'Neo Box Plus' and 'Neo Box Plus Underbed,' released last month, feature stylish colors and maximized storage capacity, differentiated by being available only online.

Efforts are also being made to expand overseas home shopping and online sales channels. Since January, Comex has conducted nine sales broadcasts for airtight containers through 'HSN,' one of the four major home shopping channels in the United States. At the end of this month, the first broadcast of the 'Holiday Set' targeting the year-end season will begin, with additional broadcasts featuring various configurations planned.

They are also targeting the European market through Amazon Europe. The flagship product BioKeeps airtight container has been newly branded as 'Zivaan' to suit the European market, and an exclusive contract has been signed with Amazon Europe. In addition, Comex plans to introduce its representative products, including airtight containers made of various materials such as Tritan, glass, and stainless steel, to the global market.

A Comex official stated, "As consumers prefer non-face-to-face purchases such as online, home shopping, and live commerce due to COVID-19, Comex is expanding sales channels and launching online-exclusive products that leverage the strengths of online sales." He added, "We are striving to expand touchpoints with consumers in the untact era, so we ask for continued interest in Comex products."

This content was produced with the assistance of AI translation services.