Shinhan Bank, 'Dikitaka' Service Pilot Launch

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 15th that it has pilot-launched the data communication platform 'Dikitaka,' which analyzes customer data and shares valuable information, in collaboration with LG Uplus and CJ OliveNetworks.

Dikitaka means "data tikitaka" (tikitaka is a Spanish term describing the back-and-forth movement of a ping-pong ball), and it is a platform where companies share information analyzed from data and customers can directly create stories and communicate through data.

Last November, Shinhan Bank signed a business agreement for a MyData joint project with LG Uplus and CJ OliveNetworks and prepared a collaborative model utilizing financial, telecommunications, and distribution data.

Dikitaka is the first service introduced to customers after the business agreement. It can be accessed through the Shinhan SOL event page and will be piloted until January 11, 2022. Afterwards, the full operation plan will be decided based on feedback from the two collaborating companies and customers.

Dikitaka analyzes Shinhan Bank's payment and product holding data, LG Uplus's media content consumption data, and CJ OliveNetworks's sales items and store sales data to provide interesting and valuable information based on actual data, not "advertising information," through three types of topics: ▲Real-time Topics ▲Data Topics ▲Survey Topics.

Along with the service launch, Shinhan Bank is conducting the "Experience Dikitaka Service" event. Customers who access Dikitaka through the Shinhan SOL event page and post real-time topic posts will receive 100 My Shinhan Points, and customers who complete the satisfaction survey will receive 50 My Shinhan Points, provided to the first 20,000 participants.

Additionally, among the 20,000 customers who received My Shinhan Points, five will be selected by lottery to receive 100,000 My Shinhan Points each on January 25, 2022.

This content was produced with the assistance of AI translation services.