Chairman Chey Tae-won Proposes 'Blood Donation'... SKT Joins Blood Donation Relay

Held at SKT Tower on the 15th

[Asia Economy Reporter Cha Min-young] To overcome the blood supply shortage caused by the prolonged COVID-19 pandemic, SK Telecom is joining the blood donation relay campaign.

On the 15th, SK Telecom held a group blood donation event at the SKT Tower in Euljiro, Seoul, where its executives and employees participated in blood donation.

This blood donation event is part of the SK Group blood donation program initiated by Chairman Chey Tae-won’s proposal in response to concerns over the domestic blood shortage. On the 13th, SK Group signed a business agreement with the Korean Red Cross and launched a large-scale blood donation campaign called ‘Life Sharing On(溫)Tact,’ involving members of affiliated companies, partners, social enterprises, and the general public.

SK Group plans to continue the blood donation relay across affiliated company workplaces nationwide, starting with the Seorin Building and SKT Tower, through the first quarter of next year.

SK Telecom plans to donate its self-developed mobile blood donation application ‘Red Connect’ to the Korean Red Cross and encourage participation in the blood donation campaign from major offices nationwide, SK Square, subsidiaries, and other ICT family companies.

Meanwhile, SK Telecom started the ‘Mobile Blood Donation’ service for emergency transfusion patients in 2007 and launched the ‘Smart Blood Donation’ service in 2011, allowing blood donation reservations via an app. In 2019, it released ‘Red Connect,’ the world’s first service supporting donors’ health management, developing and introducing blood donation services utilizing ICT.

Park Yong-joo, SK Telecom’s ESG Officer, stated, “Through the blood donation campaign, we plan to continuously practice ESG management by supporting ICT to serve as a social safety net and by engaging in various activities that can enhance social value.”

This content was produced with the assistance of AI translation services.