Department Store 'Seol Gift Sets' Pre-Order Begins ... "Strengthening Online Sales"

Increase Product Range and Extend Sales Period

Major department stores are starting pre-order sales of gift sets ahead of next year's Lunar New Year holiday. Due to the prolonged COVID-19 pandemic, they expect demand for non-face-to-face gifts to increase again this year, so they have expanded the quantity and period of pre-orders and strengthened online sales.

Lotte Department Store announced on the 15th that it will hold pre-order sales of Lunar New Year gift sets from the 17th of this month until the 6th of next month.

Pre-order sales allow customers to purchase holiday gifts at discounted prices, and demand has been steadily increasing every year. With the prolonged pandemic continuing to boost demand for holiday gifts, Lotte Department Store has prepared about 30 additional items compared to last Lunar New Year and increased the quantity by approximately 20 to 40%.

During the pre-order period, more than 200 items in categories such as livestock, fruits, seafood, health & liquor, daily necessities & processed foods will be offered at discounts of up to 60%. Considering the increased demand for home parties and meal kits, items like the 'Hanwoo Tomahawk & T-bone Steak Set' and 'Hanwoo & Ulleung Myung-i Set' will be sold at about 15% off the regular price. The 'Golden Apple & Hallabong Mixed Set' will be discounted by 35%, and liquor, which is often purchased in bulk, will have discounts of up to 70%.

Hyundai Department Store will also start pre-order sales of about 200 items from the 17th, beginning at the Apgujeong Main Store, and from the 24th at 16 stores nationwide and its official online mall, The Hyundai.com. To help customers prepare holiday gifts in advance, the pre-order period has been moved up by more than a week compared to last Lunar New Year, and the quantity has been expanded by more than 20%.

Customers who send non-face-to-face gifts through online and mobile applications will receive up to 10% discount coupons and reward points. Additionally, the non-face-to-face safe delivery service, which was first introduced last Chuseok and received favorable reviews from customers, will be expanded and operated.

Shinsegae Department Store will also conduct a Lunar New Year gift pre-order sale for 21 days from the 24th of this month to the 13th of next month, offering over 220 items at discounts of up to 60%. In line with the increased gift limit for agricultural, fishery, and livestock products, they have prepared about 100 premium items priced over 100,000 won, which is 15% more than last Chuseok.

Earlier, from the 16th, SSG.com will also showcase department store gift sets. Considering the trend of non-face-to-face purchases, they have increased online-exclusive products by about 30% compared to last Lunar New Year, preparing a record-high 1,500 items. The SSG.com 'Gift Sending' service, which allows easy gift sending with just a mobile phone number, has added a feature that enables sending gifts to up to 200 people at once.

This content was produced with the assistance of AI translation services.