Koreacenter MakeShop Launches Live Commerce Service 'NalbangTV'

On the 15th, Korea Center's MakeShop platform announced the official launch of its live commerce service, 'Nalbang TV'.

[Asia Economy Reporter Lim Chunhan] Korea Center's MakeShop platform announced on the 15th that it will launch the live commerce service 'NalbangTV,' which allows anyone from solo entrepreneurs, influencers, small business owners, small and medium-sized enterprises, to large corporations to broadcast live whenever they want.

NalbangTV was jointly developed with Korea Center's subsidiary Kabios, and after completing sufficient test broadcasts, the service was stabilized and enhanced. It also supports easy payment for customers watching the broadcast by linking with MySoho, a mobile social networking service (SNS)-dedicated shopping mall platform.

NalbangTV allows users to select only the necessary services, enabling cost savings in operation. The broadcast content is provided as a streaming-type chat-synchronized video on demand (VOD) file, which can be used for rebroadcasting. Additionally, with the built-in auto-scale automation feature, it enhances the stability of the chat server to prepare for sudden traffic surges, and supports services tailored to the server networks of each country for overseas broadcasts.

Kim Taesang, General Director of MakeShop Live Commerce Development, said, “The era where live commerce is a choice is over; it has become a necessity. We will do our best to promote and popularize MakeShop Live Commerce NalbangTV so that NalbangTV can become the key to success.”

This content was produced with the assistance of AI translation services.